For years, the Pac-10 received little recognition and exposure in comparison to the Big Ten or the Big 12. But all that is about to change. Commissioner Larry Scott has a new game plan that should raise the national reputation of the Pac-10.
“The common refrain I kept hearing was everyone recognized the excellence of the Pac-10 here on the West Coast but we don’t feel we get the respect we deserve nationally,” Scott said. “It seemed to be a bit of an excuse and that the Pac-10 in my estimation was very laid back and passive in terms of how it went about telling its story and promoting itself.”
Therefore, starting in 2011, Colorado and Utah will join the Pac-10 to create the Pac-12, reports the Associated Press. The Pac-10 has already introduced a new logo, website, and promotional video.
One of Scott’s major goals is to obtain a deal that will allow the Pac-12 to compete with the SEC and the Big Ten.
